LAS VEGAS – The biggest personality in sports media is making a comeback on mobile devices, as Shaquille O’Neal returns for the newest iteration of his classic PLAYSTUDIOS myVEGAS Slots game. The refreshed Shaq9 game puts fans next to a virtual version of the NBA Hall-of-Famer as they spin reel slots, unlock mini-games, and “play” new bonus courses, all while earning valuable loyalty points that can be redeemed for real-world rewards from the exclusive playAWARDS collection.
Shaq9 relaunches on October 12 with a refreshed look and “Shaq-tacular” gameplay options, including new challenges, unlockable rewards, and exclusive events leading up to its wide release on October 17.
The relaunch marks the latest collaboration between O’Neal and PLAYSTUDIOS. The two first teamed in 2015 to bring the superstar’s larger-than-life personality and presence to myVEGAS Slots using motion-capture and audio technology.
“As fans around the world know, Shaquille O’Neal is not only one of the greatest basketball talents of all time, but he is also one of the greatest showmen,” explains PLAYSTUDIOS Founder and Chief Executive Officer Andrew Pascal. “His passion and creativity are evident in the final product, and we’re thrilled to reintroduce the game with exciting new features.”
Loyal myVEGAS players can also score limited edition Shaq awards, including signed T-shirts and an autographed Shaquille O’Neal jersey. Additionally, the playAWARDS collection of rewards features an epic lineup of entertainment, handheld and in-home technology, food and beverage, travel, and leisure offerings from globally acclaimed brands including Wolfgang Puck, Norwegian Cruise lines, MGM Resorts International, and others.
PLAYSTUDIOS is the developer and operator of award-winning casual games for mobile and social platforms. Its collection of original and published titles is powered by the company’s groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 15 countries and four continents. Founded by a team of veteran hospitality, technology, and gaming entrepreneurs, PLAYSTUDIOS brings together the best of mobile gaming with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com.
playAWARDS is an innovative, scalable, and cost-efficient loyalty marketing platform that connects the world’s leading entertainment, retail, technology, travel, leisure, and gaming companies with a valuable, highly-engaged audience of mobile and social gamers. By integrating branded content and promotional offerings into a portfolio of top-ranked PLAYSTUDIOS casual mobile apps, playAWARDS keeps its rewards partners top-of-mind while converting entertaining digital impressions into real-world brand engagement. Created by award-winning game developer PLAYSTUDIOS, the playAWARDS platform also provides partners with a powerful suite of management and analytics tools that offer deep, actionable insights into audience engagement and program performance. To learn more about playAWARDS, visit playstudios.com.
Rossetti Public Relations