Social Casino Gaming Pioneer Fills a Void in the Mobile Social Casino Market with Launch of Blackjack App for Android and iOS
Burlingame, Calif. (September 30, 2014) – Premier game developer PLAYSTUDIOS, known for its top-‐ranked free-‐to-‐play myVEGAS Slots app, today announced the launch of its newest product, myVEGAS Blackjack. The new app is free to download and play on iOS and Android devices, and offers core table games players the chance to earn real-‐world casino, restaurant and entertainment rewards while enjoying a familiar Blackjack experience. With the launch of myVEGAS Blackjack, PLAYSTUDIOS hopes to capture an entirely new segment of the casino games market. Blackjack fans can access the app worldwide starting today in the iTunes App Store, on Google Play, and Amazon.com.
“Blackjack is one of the most popular casino games, and with no breakout app in the blackjack genre, we identified this an opportunity to create a category-‐defining product. Our team took a serious look at what worked well within our mobile myVEGAS Slots app, and we asked our players what they most enjoyed about the traditional Blackjack gaming experience. In the end, we discovered some great opportunities for innovation, and those insights drove the development of myVEGAS Blackjack. We’re confident that the final product will appeal to the casual and sophisticated table gamers as well as our established slot players,” said Andrew Pascal, founder, president and chief executive officer of PLAYSTUDIOS.
myVEGAS Blackjack is true to its roots and offers players the traditional tempo, look, and feel of casino-‐style blackjack combined with enticing new features and beautiful graphics that typify PLAYSTUDIOS products. myVEGAS Blackjack incorporates new characters, unique game mechanics, and a night time environment. Among the innovations that set myVEGAS Blackjack apart from other games in the category are its Bold Play Meter, Mobile Challenges, Collectible Items, and Game Variations. In addition, players may choose from multiple table themes based on a number of iconic casino brands, including ARIA, MGM Grand, The Mirage, New York-‐New York, and Excalibur.
The new myVEGAS Blackjack app is a separate download from the myVEGAS Slots app. However, it shares myVEGAS Loyalty Points across all other myVEGAS games. Players of myVEGAS Blackjack can redeem rewards from an exclusive collection of travel, leisure, and entertainment brands including Bellagio, ARIA, MGM Grand, Wolfgang Puck, Cirque du Soleil, and House of Blues. Rewards include complimentary hotels stays, travel packages, meals, shows, VIP nightclub access, and more.
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
Rossetti Public Relations