Borgata Makes Mobile App Debut with Top-Ranked Free-To-Play Casino Games
Burlingame, CA – October 6, 2015 – PLAYSTUDIOS, a developer of top ranking, free-to-play casino games that offer real-world benefits, today announced its first collection of Atlantic City rewards in partnership with Borgata Hotel Casino & Spa. The stylish, 2,000-room resort has been one of the region’s most popular destinations and has seen near-capacity occupancy since opening in 2003. With the addition of Borgata to the company’s myREWARDS Loyalty Platform, PLAYSTUDIOS now has compelling in-game perks that can be redeemed in each of the primary U.S. gaming jurisdictions – Las Vegas and Atlantic City.
Joe Lupo, Senior Vice President of Operations for Borgata Hotel Casino & Spa said, “Borgata is excited to partner with an innovative company like PLAYSTUDIOS and to be the first East Coast property to share myVEGAS with its customers. We look forward to being featured in this very successful game alongside a select group of highly-regarded travel and leisure brands.”
Jeff Netzer, Vice President of Business Development for PLAYSTUDIOS, commented, “We’re delighted to announce our new selection of Atlantic City rewards. As a company that prides itself on delivering authentic casino-style experiences, we knew that our myVEGAS offering wouldn’t be complete until it included a little something from the second most popular gaming destination in the U.S. And we couldn’t have entered that market with a more perfect partner than Borgata Hotel Casino & Spa.”
PLAYSTUDIOS has been steadily growing its proprietary myREWARDS Loyalty Platform with a number of new partnerships – domestically and abroad – including Cirque du Soleil’s touring show division, Hippodrome Casino in the U.K., Royal Caribbean International cruise lines, Allegiant Air travel company, and Wolfgang Puck restaurants in Los Angeles and Hawaii.
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PLAYSTUDIOS is the developer of award-winning casual casino games for mobile and social platforms, including POP! Slots, myVEGAS Slots, myVEGAS Blackjack, and my KONAMI Slots. Founded by a team of veteran gaming and technology entrepreneurs, PLAYSTUDIOS produces engaging apps that combine the best elements of popular social games with established casino gaming mechanics, allowing players to enjoy an ever-growing library of content and the opportunity to earn an unrivaled selection of real-world rewards from more than 70 iconic hospitality, entertainment, and leisure brands across 15 countries and four continents. In addition to connecting its rewards partners – MGM Resorts International, Wolfgang Puck, Resorts World, House of Blues, Gray Line Tours, and Hippodrome Casino, among others – with millions of players worldwide, the company’s groundbreaking playAWARDS platform provides advanced performance metrics and unprecedented insight into today’s gaming audience.
Borgata Hotel Casino & Spa
Located in Atlantic City’s Marina District, Borgata Hotel Casino & Spa features 2,000 guest rooms and suites; 161,000 square feet of gaming; 184 table games; 3,038 slot machines; a 75+ table poker room; 10 retail boutiques; 5 acclaimed fine dining restaurants by renowned chefs; 9 casual dining options; a 54,000 square foot spa; 70,000 square feet of event space; 4 signature nightlife experiences; and parking for 7,100 cars. The market-leading resort also features Atlantic City’s first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites; a 36,000 square foot spa; 18,000 square feet of meeting space; 6 designer retail boutiques; and 5 heated indoor and outdoor pools. Borgata also offers online gaming within the state of New Jersey through its real-money gaming sites, BorgataCasino.com and BorgataPoker.com. For more information on Borgata, please visit theborgata.com or follow twitter.com/BorgataAC.
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Rossetti Public Relations