playAWARDS How It Works

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An Innovative & Effortless Marketing Solution

The playAWARDS platform allows your brand to directly connect with an extensive and valuable mobile-gaming audience in a way that’s both engaging and incredibly cost effective—all with minimal effort and manpower on your part. Here’s how it works.

Build & Optimize Your Offers

We’ll match you with a dedicated account team whose sole purpose is to ensure a successful and seamless experience with the playAWARDS program—from onboarding to optimization, they’ll be with you every step of the way. Your playAWARDS team will get to know your business and your marketing goals and will help you curate your initial collection of promotional offers. Once you’re up and running, your playAWARDS account team will help you evaluate and optimize your offers as you go—using our proprietary playAWARDS AI.

Engage & Entertain Your Audience

Once your offers have been set up in the playAWARDS platform, they’ll become visible—in real time—to nearly five million unique mobile game players. A collection of top-ranked mobile apps will showcase your brand’s offers—presenting them to players as in-game awards. These awards are an integral part of an engaging and intuitive in-game experience, supported by branded player challenges or thematic takeovers of key game elements.

Amplify Your Efforts

Your dedicated account team will coordinate with the playAWARDS social media and event crew to develop additional content and real-world customer activations—helping ensure your brand is top-of-mind for your audience both digitally and in real life. We’re also able to export performance data to most business management systems—allowing you to share valuable information on the effectiveness of the playAWARDS channel with key stakeholders. Your playAWARDS team will also regularly evaluate and help you optimize your offers based on key analytics along the way.

Watch it Grow

As new partners, new mobile apps, and new players continue to join the playAWARDS ecosystem, the program continues to grow—surprising and delighting more and more users along the way with coveted real-world offers from industry-leading brands. Ultimately, these offers drive digital traffic to real-world venues where awards are claimed, further dollars are spent, and smiles are spread.