This Privacy Notice is effective as of August 18, 2023.
(updated March 29, 2024, to reflect adoption of the UK Extension to the EU-U.S. DPF)
To access our previous Privacy Notice, CLICK HERE.
IF YOU ARE A RESIDENT OF CALIFORNIA: CLICK HERE
PLAYSTUDIOS US, LLC (“PLAYSTUDIOS”,” “we,” “us” or “our”) value your privacy. We offer a variety of games through various means, including mobile applications for iOS, Android and Amazon devices, online via websites, and on Facebook (collectively, our “Applications”). On our website www.PLAYSTUDIOS.com, (the “Site”), we provide information about our products and services, including those games, and how you may redeem certain points that you earn through the Applications. In this Privacy Notice (“Notice”), we describe how we collect, use, and disclose information that we obtain about visitors to our Site and our Applications, and the services offered on each (collectively, “Services”).
By using any of our Services or visiting our Site or Applications, you acknowledge that your personal information will be handled as described in this Notice. Your use of our Site, Applications or Services, and any dispute over privacy, is subject to this Notice and our Terms of Service, including its applicable limitations on damages and the resolution of disputes. All capitalized terms used in this Notice and not defined within the Notice are defined in the Terms of Service.
When reading this Notice, “personal information” should be understood as “personal data” under the EEA / SWISS / UK residents section.
TABLE OF CONTENTS
This Notice is current as of the effective date set forth above. We may change this Notice from time to time, so please be sure to check back periodically. We will post any changes to this Notice on our Site. If we make any changes to this Notice that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.
If you have a question or complaint regarding any of our games or apps, please contact Customer Support HERE. If you would like to exercise your rights to access, amend, or modify your personal information, or would like to have your personal information deleted, please use the link at the bottom of this Notice under “Online Submission Form.”
We and our Service Providers collect certain information directly from you in a variety of contexts, such as when you register, make purchases or redeem Loyalty Points, Virtual Items, and Rewards, communicate with us, and post any User Content.
Certain areas and features of the Applications require registration, such as to accumulate, purchase and redeem Loyalty Points, Virtual Items and Rewards, and to post any User Content. To register, you must create an account with PLAYSTUDIOS, which can be done by logging into our Applications through your Facebook or Apple account (or other Third-Party Services that we may integrate with from time-to-time). If you choose to purchase a Reward with your Loyalty Points, we may collect your name, email address, and other information in order to process your Reward.
If you choose to purchase a Reward with your Loyalty Points, we may collect your name, email address, geographic location, and other information in order to process your Reward.
We collect your information if you communicate with us, such as when you submit support requests or become a hosted or VIP player.
If you submit a request to us through the Support tab in the game, or via Facebook, that request is sent to us via email through our third-party customer service provider. When we receive your request, we save the email and the correspondence between you and us. We might request that you provide us with information about your gameplay or the issue you are contacting us about in order to better provide you with a response or a solution to an issue you are experiencing. We store those emails and other related information on our system and a copy is retained by our third-party customer service provider.
If you become a hosted player, or VIP player, we might engage with you directly via in-app communications, email, and sometimes, with your consent, via phone. Based on our communications with you we will gather and store personal information about you that you provide to us.
One of the main ways in which we collect information from third parties is when you sign in with a Third-Party Service like Facebook or Apple.
When you log into our mobile application through your Facebook account, you will be asked to enter your Facebook email address and password. Facebook controls the information collected from you during the log-in process; PLAYSTUDIOS does not control the information that Facebook collects from you. When you use any of our Applications through Facebook or on a mobile Application that you have connected to Facebook, we will have access to, and may collect and store, the following information: your public profile, profile picture, gaming profile (your player name and avatar), gender, list of friends who play the same apps that you play, date of birth, email address, and IP address. We may use this information to (i) send you email; (ii) facilitate your log in for apps; (iii) render pronouns and personal your experience based on gender; (iv) display your first name or player name and your player avatar in-game. If you make a purchase in our Facebook game, we will also collect your IP address and country, and you submit a dispute through Facebook, your dispute email address and any comment you submit.
For information about how Facebook may disclose your information, including any information you make public, please consult the Facebook Privacy Policy. We store the information that we receive from Facebook along with other information that we collect from you or receive about you.
When you use Sign in with Apple you will be asked to enter your Apple ID and the email address you use with your Apple ID. When you first sign in using Sign in with Apple, you can elect to hide your email address.
For information about how Facebook may disclose your information, including any information you make public, please consult the Facebook Privacy Policy. We store the information that we receive from Facebook along with other information that we collect from you or receive about you.
We collect the following information from your mobile device: IP Address, Device AdId, Device Model, Device Name, Operating System, System Memory Size, Operating System Name, Operating System Version, and Country. We will also create a Support Code and Player ID that we associate with your device. We may use this information in the aggregate or we may combine it with personal information about you.
We, our Service Providers, and Third-Party Services use cookies and other tracking technologies (including technologies designed for mobile devices, called software development kits, of SDKs) (“Tracking Technologies”) to track information about your use of our Services. We collect the following information about you from your use of our Services through these technologies: your browser type and operating system; web pages you view; links you click; your IP address; and the length of time you visit our Site, Applications, and/or use our Services.
Cookies are tracking technologies which are denoted by alphanumeric identifiers that we, our Service Providers, or Third-Party Services use for various purposes. Some cookies allow us to make it easier for you to navigate our Site and Applications, while other cookies are used to enable a faster log-in process or to allow us to track your activities at our Site and Applications. There are two types of cookies: session-based and persistent cookies.
If you are a EEA / SWISS / UK resident you can allow or reject certain cookies (which are not necessary for the Site to function) by visiting our Privacy Preference Center on our Site at www.playstudios.com.
Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function.
Local Storage Objects. We may use Flash Local Storage Objects (“Flash LSOs”) to store your Site preferences and to personalize your visit. Flash LSOs are different from browser cookies because of the amount and type of data stored. You cannot control, delete, or disable the acceptance of Flash LSOs through your browser. For more information on Flash LSOs, or to learn how to manage your settings for Flash cookies, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel“ and follow the instructions. To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.
Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
We, our Service Providers, and Third-Party Services use Tracking Technologies, such as Google Analytics or Facebook Insights, to evaluate usage of our Site and, to the extent permitted, in our Applications. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services and user experiences.
We also collect data about your play activity on our Applications, including what games you play, your spins, game play outcomes, your use of virtual chips, game progress, quest progress, and participation in special events or offers. You may earn Loyalty Points as you visit our Applications, and we will keep track of your Loyalty Points.
We and our Service Providers use the information that we gather about you for the following purposes:
We may share the information that we collect from or about you as follows:
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of text messaging services.
Sharing of Personal Information – Third Parties that Help Provide the Messaging Service. We may share your personal information with third parties that help us provide text messaging services (including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages).
Our Site, Applications, and other Services contain links to third-party websites, applications, and services, and allow certain kinds of interactions between the Services and third-party content, web sites, applications, platform, code ((e.g., plug-ins, application programming interfaces (“API”), and software development kits (“SDKs”)), and Tracking Technologies (collectively, “Third-Party Services”). Any access to and use of such Third-Party Services is not governed by this Notice, but instead, is governed by the privacy policies of those Third-Party Services. We are not responsible for the information practices of such third-party websites.
We may use Service Providers and Third-Party Services to assist us in placing advertisements on our Services, as well as displaying advertisements on other websites or mobile applications. This includes advertisements based on your activity across time and sites and services (including our Site, Application, and Services) (“Interest-based Advertising”). These Vendors and Third-Party Services include third-party ad network providers, and/or traffic measurement services, as well as advertisers, sponsors, and other ad partners (“Ad Partners”). Our Vendors, Third-Party Services, and Ad Partners may use Tracking Technologies to personalize advertising content to you, to measure the effectiveness of their ads, and to carry out other aspects of ad delivery (such as limiting the number of times you see an ad, or frequency capping). In addition, we may provide certain personal information to these parties in order to facilitate the foregoing ad activities. For example, we may send a list of hashed email addresses that are used by one of these parties to help show an ad to you or for the other ad activities described in this Notice. Sometimes, we may use a list of hashed email addresses as a “suppression list” so that we aren’t sending ads to players who are already playing our games. In addition, we may provide these parties with information about your usage of our Site and our Services, as well as aggregate or non-personal information about visitors to our Site and users of our Service. The Third-Party Services’ and Ad Partners’ use and other processing of your information is governed by their respective privacy policies, not this one.
You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: www.networkadvertising.org/optout_nonppii.asp (NAI) and www.aboutads.info/choices (DAA).
Opting out of one or more NAI member or DAA member networks (many of which will be the same) only means that those members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our Site or other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different computer or change web browsers, your NAI or DAA opt-out may no longer be effective. Additional information is available on NAI’s and DAA’s websites accessible by the above links.
Following is a table of the categories of personal information, categories of sources, and the commercial or business purposes for the collection of the personal information, to supplement to information provided above.
| Category of Personal Information | Categories of Sources | Commercial or Business Purpose |
|---|---|---|
| Identifiers, such as picture, account name, device ID, email address, IP address, etc. |
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| California Customer Records (Cal. Civ. Code § 1798.80(e)) such as telephone number and payment information |
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| Protected Classification Characteristics, such as age and gender |
|
|
| Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
|
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| Internet/electronic Network Information, such as website or application or advertisement browsing history |
|
|
| Location Data, device shared location, and Wi-Fi connection location |
|
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| Inferences such as derivation of information, data, assumptions, or conclusions from any of the above categories of personal information |
|
|
We will store your personal data no longer than is necessary for the purposes for which your personal data is processed. If you submit a request to be forgotten, we will either delete or anonymize your personal data unless we have a legal obligation to continue to store the personal data, or for the establishment, exercise or defense of a legal claim. For example, if you have made purchases within any of our Applications, or redeemed a Reward, we may store your personal data for as long the statute of limitations for making a claim relating to that purchase or redemption. If you have indicated in any way that you believe you have a dispute with us, we may store your personal data at least until that dispute is resolved.
We may store anonymized data indefinitely. We maintain this type of data to compare performance of our Site, our Applications and our Services over past periods, to analyze current performance, to measure player activity over time, and for other business uses.
You may modify personal information that you have submitted by logging into your account and updating your profile information. You also may deauthorize the PLAYSTUDIOS Facebook application from your Facebook page. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site or Applications for a period of time.
If you would like to access or modify your Facebook profile information, or adjust the types of information we receive from Facebook, you must adjust your Facebook account settings directly through Facebook. We have no control over how Facebook shares your information with us or other third parties. The information you provide to Facebook is subject to the Facebook Privacy Policy.
We have implemented commercially reasonable precautions designed to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.
You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your password private.
We may send promotional emails to you from time-to-time. You may opt-out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.
As noted above, to adjust the types of information about you that we receive from Facebook, you must change your Facebook account settings directly through Facebook.
Our Services are not designed for persons under 18. We do not knowingly collect information from persons under 18. If we discover that a child under the applicable age (13 in the U.S., 16 in the EEA/UK) has provided us with personal information, we will delete such information from our systems.
California residents may request a list of certain third parties to which we have disclosed certain personal information about you for the third party’s own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for our response to you. We will respond to you within thirty (30) days. You may request this information in writing by contacting us at:
PLAYSTUDIOS US, LLC
Attn: Privacy Department
10300 W. Charleston Blvd, Suite 13272
Las Vegas, NV 89135
If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at privacy@PLAYSTUDIOS.com or at:
PLAYSTUDIOS US, LLC
Attn: Privacy Department
10300 W. Charleston Blvd, Suite 13272
Las Vegas, NV 89135
If you would like to access or delete your personal information, CLICK HERE.
If you are a resident of the EEA / Switzerland / UK, the sections below also apply to you.
We comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. PLAYSTUDIOS has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF. PLAYSTUIDOS has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/
Your personal information is stored outside of the EEA / Switzerland / the UK. In these cases, we take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Notice and that adequate safeguards are in place. This includes, where necessary, taking steps to evaluate the risks raised by the transfers in countries that do not offer an adequate level of protection.
If you are an EEA / Swiss / UK residents, under certain circumstances, you have the right to:
We have established an online submission process to facilitate requests to exercise your data privacy request. To request access to the personal information we hold about you, to amend or correct your personal information, to have your personal information erased, or to restrict or object to the processing of your personal information, please submit your request HERE.
Alternatively, send an email to privacy@playstudios.com, or mail your request to:
PLAYSTUDIOS US, LLC
Attn: Privacy Department
10300 W. Charleston Blvd, Suite 13272
Las Vegas, NV 89135
Additional details about certain of these rights are provided below.
If you request to be forgotten, we will delete, put beyond use or anonymize your personal information such that you cannot be identified from the data that we retain, unless we have a basis to maintain it (see “How long will we store your personal information?”).
Please know, however, that if you request to be forgotten and subsequently download and play any of our Applications, none of your historical performance data will be available, meaning you will lose any virtual currency, game progress, and Loyalty Points that you had at the time your request is processed.
If you withdraw your consent for us to process your personal information, we will treat your request as a request to be forgotten. We must take this action because when you play any of our Applications, whether via a mobile device or Facebook, we obtain and process personal information.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, PLAYSTUDIOS US, LLC commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact PLAYSTUDIOS US, LLC at: privacy@playstudios.com.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request . Under certain conditions, more fully described in Annex 1 of the DPF Principles, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
Data Privacy Representative
Our Data Privacy Representatives for the EEA and UK are:
EEA
VeraSafe Ireland Ltd.
Unit 3D North Point House
North Point Business Park
New Mallow Road
Cork T23AT2P
Ireland
UK
VeraSafe United Kingdom Ltd.
37 Albert Embankment
London SE1 7TL
United Kingdom
Data Protection Officer.
Our Data Protection Officer is VeraSafe and Its contact information is:
VeraSafe
100 M Street S.E., Suite 600
Washington, D.C. 20003 USA
+1 (617) 398-7067
experts@verasafe.com
